LAURA LIAN
🎂19950813
📱15626418614
💬lylyly2359（vx）
📮ly2359@yeah.net
🗺️GUANGDONG SHANTOU
🎂19950813
📱15626418614
💬lylyly2359（vx）
📮ly2359@yeah.net
🗺️GUANGDONG SHANTOU
2021.5-2026.4（5）Meitu美图公司-美颜相机 资深视觉设计师
AI产品化创新与战略思维:
美图MHC产品挑战赛中（决赛唯一1人团队）获 前15强 (15/200)，实现完整产品 Fanzio.ai 落地。通过对AI社媒爆款图能力的分析拆解、分类与复刻AI创意玩法生成流，深度运用模型能力探索视觉创新边界。
核心增长与视觉策略：
负责美颜相机产品首页资源位（Banner/弹窗/开屏等）设计。通过视觉策略驱动业务增长，达标率稳定在 85%以上，资源位订阅转化持续保持年度TOP1。
品牌联名与新功能视觉推广
主导美颜相机 80%品牌联名主题及AIGC新功能 的视觉策划与推广设计；制定风格规范及订阅活动H5设计模版。其中 50%以上视觉产出借助AI工具实践完成，确保商业审美与前沿技术的深度结合。
AIGC工作流构建与效能提升:
搭建并优化AI提效工作流，涵盖 AI模特生产流、AI资源位视觉及视频/动态生成。通过沉淀复用性强的生产链条，
显著提升团队物料产出规模与整体协作效率。
2019.3-2021.5（2）Shopee-跨境业务 视觉设计师
跨境业务 公众号推文、招商活动、日常线上直播、线下卖家大会/展会主视觉等物料设计
部门新业务品牌和运营类创意设计、全年招商、媒体晚宴等大型活动主视觉等创意设计
参与市场部营销创意探索，优化设计规范，提升品牌品质
May 2021 – April 2026 (5 Years) | Meitu, Inc. – BeautyCam | Senior Visual Designer
**AI Product Innovation & Strategic Thinking:**
Ranked in the Top 15 (15/200) at the Meitu MHC Product Challenge—notably as the only solo team in the finals—successfully bringing the complete product, Fanzio.ai, to market. Achieved this by deconstructing, categorizing, and replicating the AI-driven creative workflows behind viral social media imagery, thereby leveraging advanced model capabilities to push the boundaries of visual innovation.
**Core Growth & Visual Strategy:**
Responsible for the design of key promotional placements (banners, pop-ups, splash screens, etc.) on the BeautyCam product homepage. Drove business growth through strategic visual design, maintaining a consistent goal-achievement rate of over 85%, while securing the #1 annual ranking for subscription conversion rates across all promotional placements.
**Brand Collaborations & New Feature Visual Promotion:**
Led the visual planning and promotional design for 80% of BeautyCam’s brand collaboration themes and new AIGC features; established style guidelines and created design templates for subscription-based H5 campaigns. Over 50% of visual deliverables were executed using AI tools, ensuring a deep integration of commercial aesthetics with cutting-edge technology.
**AIGC Workflow Construction & Efficiency Enhancement:**
Built and optimized AI-driven workflows to boost efficiency, encompassing the production of AI models as well as visual assets and dynamic content (videos/animations) for promotional placements. By establishing a robust, reusable production pipeline, significantly increased the team's output volume for creative assets and enhanced overall collaborative efficiency.
**March 2019 – May 2021 (2 Years) | Shopee – Cross-Border Business | Visual Designer**
**Cross-Border Business Assets:** Designed creative materials for official WeChat account posts, merchant recruitment campaigns, daily live streaming sessions, and key visuals for offline seller conferences and trade shows.
**Departmental Branding & Operations:** Created visual designs for new business initiatives and operational campaigns within the department; designed key visuals for major annual events, including merchant recruitment drives and media gala dinners.
**Marketing Creativity & Brand Standards:** Contributed to creative exploration within the Marketing Department, optimized design guidelines, and enhanced overall brand quality and consistency.
AI产品化创新与战略思维:
美图MHC产品挑战赛中（决赛唯一1人团队）获 前15强 (15/200)，实现完整产品 Fanzio.ai 落地。通过对AI社媒爆款图能力的分析拆解、分类与复刻AI创意玩法生成流，深度运用模型能力探索视觉创新边界。
核心增长与视觉策略：
负责美颜相机产品首页资源位（Banner/弹窗/开屏等）设计。通过视觉策略驱动业务增长，达标率稳定在 85%以上，资源位订阅转化持续保持年度TOP1。
品牌联名与新功能视觉推广
主导美颜相机 80%品牌联名主题及AIGC新功能 的视觉策划与推广设计；制定风格规范及订阅活动H5设计模版。其中 50%以上视觉产出借助AI工具实践完成，确保商业审美与前沿技术的深度结合。
AIGC工作流构建与效能提升:
搭建并优化AI提效工作流，涵盖 AI模特生产流、AI资源位视觉及视频/动态生成。通过沉淀复用性强的生产链条，
显著提升团队物料产出规模与整体协作效率。
2019.3-2021.5（2）Shopee-跨境业务 视觉设计师
跨境业务 公众号推文、招商活动、日常线上直播、线下卖家大会/展会主视觉等物料设计
部门新业务品牌和运营类创意设计、全年招商、媒体晚宴等大型活动主视觉等创意设计
参与市场部营销创意探索，优化设计规范，提升品牌品质
May 2021 – April 2026 (5 Years) | Meitu, Inc. – BeautyCam | Senior Visual Designer
**AI Product Innovation & Strategic Thinking:**
Ranked in the Top 15 (15/200) at the Meitu MHC Product Challenge—notably as the only solo team in the finals—successfully bringing the complete product, Fanzio.ai, to market. Achieved this by deconstructing, categorizing, and replicating the AI-driven creative workflows behind viral social media imagery, thereby leveraging advanced model capabilities to push the boundaries of visual innovation.
**Core Growth & Visual Strategy:**
Responsible for the design of key promotional placements (banners, pop-ups, splash screens, etc.) on the BeautyCam product homepage. Drove business growth through strategic visual design, maintaining a consistent goal-achievement rate of over 85%, while securing the #1 annual ranking for subscription conversion rates across all promotional placements.
**Brand Collaborations & New Feature Visual Promotion:**
Led the visual planning and promotional design for 80% of BeautyCam’s brand collaboration themes and new AIGC features; established style guidelines and created design templates for subscription-based H5 campaigns. Over 50% of visual deliverables were executed using AI tools, ensuring a deep integration of commercial aesthetics with cutting-edge technology.
**AIGC Workflow Construction & Efficiency Enhancement:**
Built and optimized AI-driven workflows to boost efficiency, encompassing the production of AI models as well as visual assets and dynamic content (videos/animations) for promotional placements. By establishing a robust, reusable production pipeline, significantly increased the team's output volume for creative assets and enhanced overall collaborative efficiency.
**March 2019 – May 2021 (2 Years) | Shopee – Cross-Border Business | Visual Designer**
**Cross-Border Business Assets:** Designed creative materials for official WeChat account posts, merchant recruitment campaigns, daily live streaming sessions, and key visuals for offline seller conferences and trade shows.
**Departmental Branding & Operations:** Created visual designs for new business initiatives and operational campaigns within the department; designed key visuals for major annual events, including merchant recruitment drives and media gala dinners.
**Marketing Creativity & Brand Standards:** Contributed to creative exploration within the Marketing Department, optimized design guidelines, and enhanced overall brand quality and consistency.
AI in Practice：
vibecoding（0-1 web）
cursor/codex/google ai studio
nano/seedream/keling/seedance
Software Skills：
figma/adobe(ps ai ae)
3D:blender/C4D
Language:
CET-6
vibecoding（0-1 web）
cursor/codex/google ai studio
nano/seedream/keling/seedance
Software Skills：
figma/adobe(ps ai ae)
3D:blender/C4D
Language:
CET-6